Outside Life Announces Strategic Partnership with YT Industries
YT Industries and Outside Life Partner Up
July 25, 2024 – San Clemente, CA – Outside Life, a leading ski travel company and growing community for outdoor enthusiasts, is excited to announce a new partnership with renowned mountain bike brand, YT Industries. This collaboration aims to enhance the outdoor adventure offerings and enable for mountain enthusiasts to get outside in all seasons. Both Outside Life and YT Industries have a mission that aligns around action, adventure, and the great outdoors.
Outside Life has established itself as a premier platform for outdoor adventurers to share experiences, discover new destinations, learn to love the great outdoors and connect with like-minded individuals. Outside Life hosts immersive trips to over 45 top ski resorts worldwide, from the Rocky Mountains to the French Alps (Outside Life Travel). Partnering with YT enhances Outside Life’s ability to foster a community that enjoys the natural world year round.
YT Industries, founded in 2008, isthe leading direct-to-consumer mountain bike brand in the world. Known for offering high-performance bikes at exceptional value, YT Industries has flagship showrooms called “YT Mills” in Hausen, Germany; San Clemente, California;, Surrey Hills, UK, and Bentonville, Arkansas.
The partnership between Outside Life and YT Industries will bring together two powerhouses of outdoor adventure, connecting young outdoor enthusiasts with cutting-edge mountain biking experiences. This collaboration will allow Outside Life to expand its adventure offerings, providing customers with opportunities to enjoy both skiing and mountain biking in some of the world’s most stunning locations.
Both Outside Life and YT Industries are looking to recruit passionate, connected individuals to their team of Ambassadors. Are you an influential leader in your community or campus? Get involved today! If you are an avid and competent mountain bike rider looking to share the stoke of YT bikes, please apply to become an ambassador here. If you are looking to get involved with Outside Life’s ski trips, please apply to become an ambassador here.
“We couldn’t be more stoked on this opportunity to partner with such an incredible brand, YT Industries,” said Evan Gregg, Sales Director at Outside Life. “This collaboration perfectly builds upon our mantra that life is best lived outside. Whether it's on snow or on dirt, together, Outside Life and YT Industries aim to offer unparalleled experiences for adventure enthusiasts all year round!”
“Partnering with Outside Life is a natural fit for YT Industries,” added Jeff Taylor, President of YT Industries. “Our commitment to grow communities by providing #Goodtimes on mountain bikes complements Outside Life’s dedication to creating memorable year-round mountain experiences. We look forward to working with Outside life to grow and strengthen our community of outdoor enthusiasts.”
For more information about the partnership and upcoming joint offerings, visit outsidelife.com and yt-industries.com. Or follow us on social media at @outsidelifetravel or @yt_industries.
Media Contacts:
Outside Life:
Claire Reenders
Marketing Manager, Outside Life
Email: claire.reenders@outsidelife.com
Phone: 888-688-5134
YT Industries:
Tanner Williams
Public Relations, YT Industries USA
Email: tanner.williams@yt-industries.com
Phone: 833-932-7389
